Lesson task 1.1

This lesson task is about observation and analysis of graphic design history, starting with the Suprematism, Constructivism and Swiss movements:

1. Describe the Suprematism, Constructivism and Swiss movements. There is no prescribed word count; you just need to show that you understand their similarities and differences.
2. For each of these movements: find examples from their eras and contemporary designs that are influenced by these styles.
3. Explain, in your own words, how these designs were inspired by the movements.

Suprematism

The suprematism movement was started by Kazimir Malevich in 1913. The characteristic of suprematist art is basic geometrical forms and a limited range of color. The artwork is abstract and often related to non-Euclidean geometry.

Examples of art from The suprematism movement: Kurt Schwitters and his periodical named Merz (left) and El Lissitzky with his art he referred to as «prouns» (right).

Suprematism has influenced several movements like The Constructivism and The Geometric Abstract Art. Suprematism is still influencing artists today and one of them is Sarah Morris with her geometric patterned paintings and posters.

Constructivism

Constructivism was also consisting of abstract art. It was founded by Vladimir Tatlin and Alexander Rodchenko in around 1915. Constructivism differs from Suprematism by focusing on “Construction art”, the art reflected the modern industrial world and as a contrast to its inspiration (Suprematism) it focuses on three-dimensional art.

Constructivism was the last and most influential modern art period in Russia, and the powerful contrast of black and red color along with strong typography is still seen today. You can clearly see what movement inspired Shepard Fairey while creating his famous street art campaign posters for President Barack Obama.

Swiss movements

This movement occurred in 1940 in Switzerland and is often referred to as the International Typographic Style. This type of design is different from Suprematism and Constructivism because of the strong focus on simplicity, easy reading and objectivity. During this movement the use of sans-serif typography was developed, and the combination of typography and photography as visual communication was often used.

Swiss movement legend Armin Hofmann has influenced generations of designers. His designs were timeless and thoughtful, and the use of sans-serif typeface form the era has strongly influenced Mike Joyce’s poster designs.